Longer-form writing on AI, automation, and building a business that runs without you. The stuff that doesn't fit in a caption.

You don't need to learn animation software to make a polished explainer video. Describe what you want to Claude Code, and it writes the actual video as code using Remotion, then renders it.
Read more →
Three small, unglamorous Claude skills handle a chunk of my week without me touching them: sorting my inbox, writing my morning brief, and drafting this very blog post. Here's exactly what each one does.
Read more →
Ranking on Google and getting cited inside ChatGPT or Claude are two different games with two different rulebooks. Here's what actually changes when the audience is an AI answer instead of a search results page.
Read more →
NotebookLM is a free Google tool that only answers from the documents you give it, not from a general guess. Upload your files and it becomes a research assistant, a study guide, and a podcast host for your own material.
Read more →
You don't need a developer to build a small business tool anymore. Describe what you want in plain English and Claude builds it as a working, interactive app you can use immediately.
Read more →
Claude Cowork can now run tasks on its own schedule instead of waiting for you to ask. Here's what scheduled tasks actually do, how to set one up, and what's worth automating first.
Read more →
Pasting a client's name, deal size, or private details into a prompt is the fastest way to leak something you promised to protect. Here's the exact check I run before any client work touches AI, or goes out publicly.
Read more →
Both can write your emails and answer your questions. The real difference shows up once you want AI to actually do work on your business, not just talk about it. Here's the honest, no-hype comparison.
Read more →
By default, Claude forgets everything the moment a chat ends. Turn memory on and it starts remembering your business across every conversation, so you stop typing the same context in over and over.
Read more →
Claude can read your inbox and your calendar directly, if you connect them. Here's what the Gmail and Google Calendar connectors actually do, what they still can't do, and how to set them up.
Read more →
Anthropic's most powerful model launched, vanished for three weeks, and came back. The free window has been extended to 12 July, so here's the honest question answered: what can it do for an actual business, and is it worth paying for?
Read more →
Most people use Claude straight out of the box and never touch a single setting. That's the whole problem. Here are the nine you should turn on, in order, before you judge whether it's any good.
Read more →
Most owners can't say which hours actually made them money last week. This is the AI-run audit I use to find out, in about 90 minutes, using four copy-paste prompts and no new tools.
Read more →
Claude isn't one thing, it's three, and the version you're using is probably why it feels underwhelming. Here's the plain-English tour of Chat, Cowork and Code, what each actually does, and which one you need.
Read more →
You already made the content once. The grind is reshaping that one idea into ten formats. That's exactly the job AI is built for. Here's the workflow I actually use.
Read more →
"Automate everything" is not a plan you can act on. Here's a simple framework for deciding which tasks to automate first, so you get hours back without wasting weeks on the wrong thing.
Read more →Answer Engine Optimisation (AEO) is how you structure content so ChatGPT, Perplexity and Google AI Overviews can retrieve, understand and cite it. Traditional SEO ranks pages. AEO makes you the answer.
Read more →AI automation combines artificial intelligence with traditional automation to perform tasks with minimal human intervention. Unlike basic automation that follows fixed rules, it learns, adapts and makes decisions from data.
Read more →